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WhatsApp On-boards to Drive Conversational Commerce

  /  Business   /  WhatsApp On-boards to Drive Conversational Commerce

WhatsApp On-boards to Drive Conversational Commerce

January 2022, Bengaluru, India:, the leading Conversational AI platform for Customer Support automation, today announced its association with WhatsApp as the platform’s business solution provider (BSP). As a BSP, will enable businesses to effectively tap all new touchpoints of a buyer’s purchase journey, remove any friction and ensure better lead conversation and customer satisfaction.

Consumers are increasingly looking at on-the-go and on-demand convenience. Most of these conversations are now driven by technology. With the help of conversational commerce, an increasing number of companies are harnessing the power of social interaction to market products to their target audience. A recent report predicts that the social commerce industry will grow multifold and will reach $1.2 trillion by 2025. strives to connect businesses with millions of customers through WhatsApp chatbots on WhatsApp Business accounts. With now as a Business Solution Provider, businesses can leverage WhatsApp as a platform to scale their support automation with their customers securely. WhatsApp is aligned with people’s texting habits and is known for the convenience it offers. WhatsApp has an active monthly user base of over 2 billion users that are spread across 180 countries. As per the data by, almost over 65% of consumers believe WhatsApp to be the easiest way to connect with a brand and resolve queries.

Talking about the association, Mr. Gaurav Singh, Founder and CEO of, said, “Given today’s situation and how the pandemic has changed user behaviour, brands must now find ways to apply AI-based solutions for ensuring they are delivering delightful support experiences. WhatsApp is a massive messaging service with deep penetration that allows businesses of all sizes to reach their users with ease. With this association,’s machine learning automation is combined with the strength of WhatsApp Business API and, brands will now have an end-to-end solution for developing and strengthening their customer experiences. As one of the select official WhatsApp Business service providers globally, we aim to benefit more than 2,000 enterprises with conversational automation as the next generation of consumer to brand communication offering.”

With WhatsApp chat being active 24×7, customers can communicate and solve data driven queries on a real-time basis seamlessly and without any human intervention, while automatically transferring complex customer queries to live agents for more empathetic responses. This enables brands to scale their support without worrying about Operational Expenses and augmenting their Customer Experience. is already a leader in the Conversational AI space. It has been working on NLP super bots powered by AI, which can resolve 92 per cent of all customer queries without human intervention. The current batch of bots can support only 60 per cent of customer queries without the need for a human call centre executive. Moreover, these super bots can cater to clients across sectors and support additional 14 languages including Hindi, Arabic, Konkani, Tamil, Telugu, and Kannada.


About is the world’s leading Conversational AI for customer support. enables brands to build delightful customer experiences in over 20 languages. Brands can build, deploy and optimize customer journeys across automation and agents to ensure faster and accurate responses all within a secure environment. The company has a presence in the US, India, the UAE, Indonesia, and Singapore. Please visit for more information