Top Marketing Automation Software Available For You in 2021
Global Tech Outlook has sorted the top marketing automation software for you to use in 2021
Marketing teams of organisations are under constant pressure, to attract potential customers and keep the existing customers with innovative ideas. The advent of the coronavirus pandemic has also created a huge impact on retaining customers in this upsetting situation. Consumers have stopped visiting shops and adapted to the digital mode through their smartphones and smart devices. Thus, the market for smart devices is expanding daily worldwide. Marketing teams need to up their ante to have a prominent presence in the tech-driven world where consumers are considered as the king. Companies must change their marketing strategies according to consumer behaviour as well as the current taste and preference.
Hence, marketing automation comes to rescue these companies with abilities to identify potential customers and automate the process of transforming these leads to sales readiness. Marketing automation enhances the efficiency of sales with happy and satisfied customers. Let’s go through some top marketing automation software that help in marketing actions and measure the insights of marketing campaigns.
HubSpot is the most popular marketing automation software that provides a full and open platform of marketing, sales, customer service and CRM software to drive the growth of any business without any compromise. The CRM platform consists of multiple tools and integrations essential for all departments of marketing. There are Marketing Hub, Sales Hub, Service, CMS Hub along with Operations Hub. There are more than 150 HubSpot user groups in six languages and over 113,000 customers. HubSpot consists of some popular features like a free meeting scheduler app, social media tools, email tracking software, sales email automation, ads software, email marketing software, lead management software, pipeline management tools, sales email templates and many more.
SharpSpring is there for marketing teams to drive growth with end-to-end marketing and sales automation with CRM. This marketing automation software helps to drive more leads and optimise the entire funnel. SharpSpring is designed to reach the right leads with targeted communication, attract potential customers with dynamic customisation as well as convert deals with revenue-generating features. This comprehensive platform helps to enhance the customer experience in the competitive market. It provides marketing automation, email marketing, social management, landing page designer, campaign tracking, third-party CRMs, CMS platform and many more functionalities.
User.com is known as an advanced marketing and sales automation software with a single workplace, easy-to-use and robust tools for marketing and sales teams. It is focused on delivering the best omnichannel communication experience by presenting the right message at the right time through the right channel. The automation software serves functions like tracking, CRM, mobile apps, live chat, email marketing, push notifications, knowledge base, call centre, chatbot and analytics. It also has allocated services for teams— marketing, support, product and sales whereas for industries— SaaS, e-commerce, finance, travel, healthcare, web hosting, real estate, car dealer and education.
Salesforce Pardot is popular as a B2B marketing automation solution to help organisations create connections, generate more pipelines and empower sales in the competitive market. It is an easy-to-use platform that drives real results and maximises ROI with services such as streamlined lead management, smarter lead generation, effortless email marketing, seamless sales alignment, insightful ROI reporting with Artificial Intelligence.
ManyChat provides automated two-way interactive conversations in Facebook Messenger, SMS, Shopify as well as Instagram to drive ROI. It is built for sales and marketing where marketing teams can create their own chatbots with a user-friendly drag-and-drop interface. It is successful in powering more than 1 billion customer conversations in over 190 countries.
Sendinblue is one of the smartest marketing automation software for growing a business with accurate marketing and sales tools. It helps to focus on important tasks and the rest on autopilot with automation. This software provides email marketing, SMS marketing, chat, inbox facilities, CRM, marketing automation, transactional email, segmentation, landing pages, signup forms as well as Facebook Ads to marketing teams for efficient service to customers. It has around 175,000 users in 160 countries.
ActiveCampaign is focused on customer experience automation with email marketing, marketing automation, segmentation, contact management, site messaging, engagement tracking, SMS and CRM tools to create immersive customer experiences. It offers services to e-commerce, B2C and B2B companies with one-on-one training and free migration.