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  /  Big Data   /  Top Brands Leveraging Big Data for Their Benefits in 2021
Brands leveraging big data

Top Brands Leveraging Big Data for Their Benefits in 2021

Benefits of big data are crucial for top brands leveraging big data for their benefits

The data-driven culture has given a huge rise to one of the crucial cutting-edge technologies known as big data. Big data is thriving in the global market, especially for the use of smart devices with IoT and AI. It is expected that the big data market will reach US$116.07 billion in 2027 with a CAGR of 14%. Top brands in multiple industries have started leveraging big data for effective data management. They are rendering big data for marketing and reaping other benefits of big data for meeting customer satisfaction as well as driving higher customer engagement. Thus, let’s explore some of the top brands leveraging big data for their benefits in 2021.

 

Top brands leveraging big data

Amazon

Amazon is one of the top brands leveraging big data for meeting customer satisfaction 24*7. As a leading e-Commerce platform, Amazon collects enormous volumes of real-time data on a regular basis. Thus, for effective data management without any potential error, the brand is leveraging big data for marketing purposes. It reaps the benefits of big data through a recommendation engine. Whenever any consumer searches for any particular product, the recommendation engine helps to guess other products that the consumer will be interested in. This brand is known for collecting individual data and keeping track of ordered products as well as for effective inventory management in warehouses to reduce shipping expenses.

 

Netflix

Netflix is well-known for using big data for marketing to drive higher revenue in the competitive market. This top brand enhances effective data management to provide subscribers with personalized movies and series recommendations, personalized marketing content, as well as production planning optimization. A team of data scientists leverages big data for marketing and building new data pipelines with large datasets.

 

Miniclip

Miniclip is known as a leading gaming company with 70 million active gamers. It is one of the top brands leveraging big data for effective data management to achieve time management for marketing strategies. It uses Amazon DynamoDB for custom game data service to allow third-party games for data storage and retrieve data efficiently. It reaps the benefits of big data such as reporting, analysis, machine learning, and many more to implement better marketing strategies without any error or failure.

 

Starbucks

Starbucks is one of the top brands leveraging big data to expand its business across the world and in every street possible in populated areas. It is estimated that this coffee shop completes more than 100 million transactions per week every year. Thus, it has to use the benefits of big data for offering personalized promotions through client request inclinations and buying behaviour, insight-driven products for driving customer engagement, smart real state strategies for effective locations, dynamic menu with seasons special drinks, and supply chain management.

 

Meta

Meta or formerly known as Facebook is highly popular using big data for its data management throughout the years. This Silicon Valley brand leveraging big data has confronted some big controversies in the last few years. Meta is known for generating four petabytes that is a million gigabytes with high-level detailed user information. Thus, effective data management is needed for investing in data collection, data storage, data analysis, and many more. It reaps the benefits of big data through tracking cookies, facial recognition, tag recommendations, and many more.

 

Google

Google is the world’s most data-centric company to keep big data at the heart of its business model. Google will incur a massive loss without effective data management. This Silicon Valley giant is known for using big data from its Web index to match queries with potentially useful outcomes. Big data analysis helps to utilize effective tools that can have a clear understanding of enormous real-time data on a search query. This top brand leveraging big data has mastered its domain in collecting useful data about consumers and processing it efficiently and effectively.