Top 4 Marketing Automation Tools for Startups to Increase ROI
Marketing automation is a method of relieving marketers of time-consuming and repetitive chores while still delivering effective marketing communications on time. With the integration of artificial intelligence (AI) and machine learning (ML), marketers may now use automation to improve the effectiveness and timeliness of their marketing messaging.
Marketers can identify customers’ interests and intent by analyzing their behavior on websites and other channels. The AI can then automatically propose the most relevant content and marketing messages for these leads, as well as the optimum time to send these messages for the best outcomes. When used correctly, marketing automation may help firms stand out from the competition by sending out automated but highly targeted messages that increase sales through increasing client engagement.
Here are some of the Marketing automation startups to look out for
Factoreal
TechMahindra launched Factoreal, a one-stop customer engagement, and marketing automation platform to help brands increase digital engagement, mobile app usage, fan retention, and marketing ROI. Based on advanced technologies, the platform combines innovation and expertise to help marketers keep pace in this ever-changing digital world. Factoreal was created to provide eCommerce business owners with an all-in-one digital marketing automation platform that allows them to build lifelong engagement with their customers by combining easy e-commerce integration, email marketing automation, social media marketing, paid marketing, customer journey automation, and personalization & segmentation into one simple, connected platform.
Factoreal makes the most of technology to make marketing easy and affordable for everyone. It’s a self-service application that helps our clients improve the effectiveness of their campaigns.
Hubspot
HubSpot’s marketing automation is one of the most powerful solutions. Marketers can use HubSpot’s marketing automation to create, build, and execute customized prospect engagement processes based on form submissions, website page revisits, content views, and other events. For varied prospect activities, automated responses can be created, and alerts can be set up to help with the next-best step in the sales process.
Autopilot
Autopilot is one of the most aesthetically pleasing marketing automation platforms available. They offer an email marketing, messaging, and automation platform that they tout as the most user-friendly in the industry. Their graphic editor is simple, intuitive, and enjoyable to use. After all, their technology is designed for more sophisticated messaging and targeting, but you can still use it to create a simple autoresponder based on a timer.
Omnisend
Omnisend is an eCommerce-focused omnichannel marketing automation software. With strong automation workflows and pre-built templates designed with online retailers in mind, you can get started immediately. You may use Omnisend to combine many channels into a single automated workflow, such as email, SMS, Facebook Messenger, push notifications, and more. Omnisend also has a WYSIWYG visual builder and templates that make it simple to create workflows, forms, landing pages, popups, and emails.
