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Stepping into the World of AR/VR Technologies in the Entertainment Sector

When actual reality is getting sour more and more people are switching toward the realm of VR (virtual reality) and AR (augmented reality) to get a taste of new experiences. These are simply groundbreaking technologies through which one can enhance their real-life environment. Through Virtual Reality, you can entirely exchange your surroundings with a virtual one and replace your environment with a simulated one. Similarly, with Augmented Reality, you can augment your surroundings by adding digital elements to your reality through devices like smartphones.

It is no surprise that this industry is booming right now. When much of the world became hostage in their own house, VR and AR technologies provided an escape by allowing people to be in different realities than their own. Thus, it is only natural that AR and VR are champions in the entertainment sector, especially in the gaming industry. But it’s not limited to just that. Other sectors like tourism, retail, and healthcare have slowly started incorporating these technologies into their services.

Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world. The technology aims to create a sensory experience for the user, sometimes including sight, touch and hearing. Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. Mixed Reality (MR) technology brings you efficient and cost-effective immersive solutions to solve your real-world industrial problems. The MR-Powered Wearable Goggles are capable of understanding the surrounding spaces and trigger contextual digital infographics overlays on top of the physical environments. MR technology provides On-the-job assistance through interactive audio-visual guidance and remote support to the industrial workforce, which greatly increases production efficiencies by reducing errors.

As companies look to develop technology for the metaverse, where VR and AR technology will play a key role, the VR industry is growing at a fast pace. Experts believe the AR and VR industry, whose valuation was $14.84 billion in 2020, will go up to $454.73 billion in 2030. And it is safe to assume that it will only rise from there. While much Big Tech XR is still rumor and hype, smaller firms have made significant inventive breakthroughs toward useful and entertaining computing. Applied VR and others are creating virtual reality experiences that have a significant impact on an increasing range of mental health conditions.