NFTs to be Integrated into Instagram: Mark Zuckerberg
Zuckerberg’s comments indicate the possibility of integration, but there is a lot of uncertainty around the possibility of minting NFTs
NFTs are soon invading Instagram, the most popular image-sharing platform. Recently Mark Zuckerberg, the Meta CEO, hinted at this idea indirectly during a session at ‘South by SouthWest’. He said, “Over the next several months, the ability to bring some of your NFTs in, hopefully over time be able to mint things within that environment.” Though his comments did not give any clarity upon what exactly it would be like, social media is abuzz with speculations. The idea of bringing NFTs to Instagram didn’t come like a bolt out of the blue. Instagram’s Adam Mosseri in a tweet said they were “actively exploring NFTs”, but no major announcement was made. According to a report by Financial Times, the idea has been churning since January 2022.
The report said the integration would let users mint and use NFTs as a profile. Earlier Meta hosted a private conference for NFT artists.
NFT integration into Instagram is well in-line with Facebook’s Meta aspirations. Having NFTs on the photo-sharing app will make the job easy for Zuckerberg. Integrating NFTs with different platforms needs Meta to be in place, which turns out to be a technical glitch for the integration.
Though most of the features he mentioned did go well with the integration, it is still unclear as to what minting on Instagram would look like. Can a user sell popular posts as NFT or mint NFTs or if they can be used as a pass? There is a lot of uncertainty around the possibility of minting NFTs which perhaps would be revealed sometime later, in its course of development.
These developments only indicate Facebook’s interest in leveraging Web3 for Meta.
Instagram is not the first social media outlet that is making NFTs a part of its system. Earlier, Twitter introduced a feature that allowed an NFT user to set NFT as a profile picture in a hexagonal shape.