Meta Stole its Name from Meta! And Now, the Identity Crisis is Driving Us Crazy
A company called Meta is again, lawsuit-ing Meta Platforms for allegedly stealing its name!
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When Facebook changed its name to Meta in October, there were some who were worried that the company was planning to dominate the nascent metaverse but one disgruntled party is only now coming forward. META (or Meta.is), an installation-art company, announced on Tuesday that it will sue Meta (or Facebook) for trademark infringement, claiming that Zuckerberg’s name change violated the smaller company’s established brand.
The META company’s executives have denoted that on October 28, 2021, Facebook seized their META mark and name, which they spent over twelve years building. After, almost eight months of trying in good faith to negotiate with Facebook, they were left with no choice but to file a lawsuit against them. Much of the case is predicated on Facebook’s numerous privacy scandals, which Meta claims makes it impossible to share the name.
The complaint claims that Meta can no longer provide goods and services under the META mark because consumers are likely to mistakenly believe that Meta goods and services emanate from Facebook and that Meta is associated with the toxicity that is inextricably linked with Facebook.
Meta.is has a valid trademark for the name, but it may face an uphill battle in court given Facebook’s wide range of trademark applications since the name change became official including separate marks for messaging, social networks, and financial services. There are also a number of trademarks claiming the Meta name for non-tech products, such as a hard seltzer and a prosthetic limb manufacturer.