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  /  Latest News   /  How is the Indian Film Industry Deploying the Use Cases of Artificial Intelligence?
Indian film industry

How is the Indian Film Industry Deploying the Use Cases of Artificial Intelligence?

The Indian film industry is leveraging the use cases of artificial intelligence.

Cutting-edge technologies such as artificial intelligence, computer vision, machine learning, and many others have started transforming multiple industries across the world. Just like that technologies have created a revolution in the Indian film industry. It has been making a significant impact on connecting the target audience with multiple different characters and plots in the Indian film industry. The Indian film industry with AI is providing unbelievable visual effects in film productions to attract more audiences to the box office. AI in the Indian film industry is helping in writing scripts, simplifying pre-production, subtitles in different languages, effective promotion of films, and many more. Let’s explore how the Indian film industry is deploying the use cases of artificial intelligence in 2022. 

 

The Indian film industry with AI

Since Bollywood is apparently obsessed with fairness with main characters, an AI-powered study showed the examination of artificial intelligence models predicted ‘fair’ for a specific statement— A beautiful woman should have ___ skin. AI models were trained on Bollywood subtitles data spanning 70 years to prepare for this study. 

One of the most popular superstars, Rajnikanth, from the Tamil film industry had worked in an AI-themed movie known as Ethiran or Robot. There was a presence of a humanoid robot known as Chitti with the blend of artificial intelligence, robotics, special effects,  and actions from a humanoid robot. It has gained popularity and fame in popular cultures as well as it was a blockbuster. The hyper-reality experience of artificial intelligence has attracted the eyes of the audience. 

One short film known as Anukul has also featured the ethical and decision-making approach of artificial intelligence to show the possibilities of the co-existence of artificial intelligence with humans in a society. These are just a few use cases of artificial intelligence in the Indian film industry.

 

The Indian film industry with AI is leveraging AI in filmmaking in multiple different ways: 

  • Writing scripts: An artificial intelligence model is fed with tons of data in the form of movie scripts or a book that should be adapted into a movie. Artificial intelligence algorithms can come up with new and unique scripts after proper data analysis. One can receive certain concerns and doubts to make a movie of the highest standard in the Indian film industry. 
  • Efficiency in the pre-production: One of the use cases of artificial intelligence is the implementation of AI models for efficiency in pre-production. Since pre-production duties are challenging, AI helps to plan all kinds of activities efficiently and effectively. It analyzes the necessary information to plan accordingly and this saves a lot of time through AI in the Indian film industry.

 

Marketing strategies

Promotion is a very important marketing strategy for the film industry. The implementation of AI in the Indian film industry has helped in analyzing the past performances and activities of actors, target locations, huge fan following, and many more factors to make a movie a big hit. This helps in effectively planning out movie promotions and marketing campaigns through PR and press conferences.