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  /  Latest News   /  Facebook is Unconsciously Labeling Itself as a Tiktok Copycat!
Facebook

Facebook is Unconsciously Labeling Itself as a Tiktok Copycat!

According to a leaked paper, to compete with TikTok, Facebook is planning a major redesign.

Employees at Facebook recently received a new order with far-reaching implications: make the app’s feed more like TikTok! It wasn’t just enough for Zuckerberg to import Reels, the company’s short-form video feature that is available on both Instagram and Facebook. Executives were keeping a tight eye on TikTok moves, concerned that they weren’t doing enough to compete. They were determined earlier this year, after talking with Facebook CEO Mark Zuckerberg, that the feed needed to be completely rethought.

Tom Alison, the Meta executive in charge of Facebook, spelled out the plan in an internal memo. Rather than prioritizing posts from accounts that people follow, the Facebook main feed will look a lot like TikTok. It will start heavily recommending posts regardless of where they come from. In fact, years after Facebook and Messenger broke up as distinct applications, the two will be reunited to emulate TikTok messaging features.

The proposed adjustments, when combined with a greater focus on Reels, demonstrate how forcefully Meta is reacting to the rise of TikTok, which has swiftly become a real competitor to its supremacy in social media. While Instagram’s focus on Reels has already made it appear more like TikTok, officials believe that a similar treatment to Facebook would help the app’s stalled growth and possibly entice young people back to it.

The risk for the platform’s users is that we disregard this as not being valuable to people as a form of social communication and connection, and hence, we have failed to evolve. In an interview, Tom Alison claimed that Facebook’s new goal is to construct a “discovery engine,” a phrase that CEO Mark Zuckerberg stated as a primary focus during Meta’s most recent earnings call with investors.

Even though it grew by blanketing Facebook and Instagram with ads, Alison admits that the firm was sluggish to notice the competitive danger of TikTok during its two recent meetings. But now, Meta sees TikTok as encroaching on its home turf of social networking, with Alison citing the rise of private messaging in TikTok and the addition of a dedicated tab for viewing videos from friends as examples. He goes on to enunciate that the team did not completely appreciate or see how social this format might be.

Here’s how the new Facebook app will work in practice: the main tab will be a combination of Stories and Reels at the top, followed by posts from Facebook and Instagram that its discovery engine suggests. It’ll be a more visual, video-heavy experience, with better cues for messaging pals about a post. Facebook is working on putting a user’s Messenger inbox at the top right of the app to make chatting even more prominent, erasing the disastrous move to separate the two programs eight years ago.

In its quest to show more Reels from accounts you don’t follow, or what the company refers to as “unconnected” sources, Instagram is already well ahead of Facebook. According to Facebook, just approximately 11% of the content in the main feed is disconnected right now, and those pieces have primarily appeared through reshare that users send to their networks, rather than the company’s own AI.

In an interview, Alison demonstrates that Meta understands that in order to truly compete with TikTok, it must reproduce the magical experience of TikTok’s primary “For You” page. The News Feed pioneered a social feed that learns from explicit cues you provide it, such as friending someone or following a website, after dropping the “News” from its name earlier this year. TikTok took it a step further by estimating what you enjoy based on your passive viewing patterns and flooding people’s screens with a never-ending stream of short videos. TikTok leveled the playing field for creators by eliminating the necessity to follow accounts before seeing fascinating videos. This allowed them to go viral overnight without having a significant following.