Digital Strategy: Non-Profit Organizations Adopting Digital Transformation
Global Tech Outlook explains the need for non-profit organizations to adopt digital transformation
Digital transformation has started dominating every part of the world through continuous innovations of efficient cutting-edge technologies as well as seamless network connectivity. Multiple industries and organizations have adapted to the new-age digital transformation to boost productivity and better customer engagement throughout the years. These organizations are focused on driving higher revenue and long-term profits through digital strategy. Meanwhile, there are non-profit organizations that focus on social benefit, rather than a profit-oriented mindset, such as schools, churches, social clubs, and so on. In recent years, due to the tech and data-driven culture, these non-profit organizations need to adopt a digital strategy for effective digital transformation.
Digital transformation in non-profit organizations enables the teams to utilize sufficient real-time data to determine the status and ranks of performances in different events across the country or beyond boundaries. It helps social workers to focus on high-priority duties after transforming regular mundane tasks into automated tasks. The integration of digital technology is essential in different departments of non-profit organizations to provide important feedback as well as enhance customer relationships. Non-profit organizations can feel overwhelmed to adopt a digital strategy for the budget constraints. But there are multiple free CRM or Cloud CRM platforms with a third-party donation tool to take initiatives for digital transformation.
Non-profit organizations can send a reminder email for donations and charity events, track who has donated how much money, and ensure not to send reminders to them. There will be entire sheets in CRM records consist of all kinds of donations, charity events, venues, and activity details. Email marketing, SMS marketing and automating tasks can help these organizations to take data-drive decision making processes after conducting an audit.
Digital transformation in non-profit organizations can enhance customer engagement while tracking customer responses to have a clear understanding of different campaign approaches. Digital strategy for non-profit organizations can help to overcome struggles to determine the customers and attract potential customers efficiently and effectively. These digital approaches can reduce overspending of the budget as well as remove outdated marketing strategies through internal collaborations.
The sudden outbreak of the COVID-19 pandemic across the world had a disastrous effect on multiple non-profit organizations. There were concerns about whether virtual meetings can create a long-term sustainable digital strategy. But some of these organizations have realized that only half of the essential resources were available on the Internet. Recently, due to the work-from-home mode, there are 100% resources to utilize in this unprecedented time across the world. The back-end technology must manage the surge in demand for receiving resources and services through online. Digital transformation in non-profit organizations can provide multiple live streaming events like training sessions, webinars, motivational talks, fundraising events, YouTube videos, blogs and many more beyond boundaries. This is a golden opportunity to increase the geographic reach that can in turn enhance customer engagement.
These essential steps can be followed by non-profit organizations to overcome the fear and concerns regarding adopting digital transformation in the workplace:
- Provide an essential and detailed training process to the staff members to make them understand and address all the potential doubts
- Review categories of tasks in different departments that need automation without missing any important duty
- Check possible areas that can be improved through digital strategy
- Allocate different digital processes to different groups
- Acknowledge the comfortableness and understanding of staff members with new digital tools in another meeting before starting the implementation for the final time.