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Amazon Opens Alexa for Customized Voice Assistant Development

  /  Artificial Intelligence   /  Amazon Opens Alexa for Customized Voice Assistant Development
Alexa custom assistant amazon voice assistant

Amazon Opens Alexa for Customized Voice Assistant Development

Amazon recently Opened up Tech behind Alexa to Help Companies Built Their own Versions


Since Amazon launched Alexa in late 2014, smart speakers and voice assistants have gained immense popularity among the people. From using voice recognition and NLP to play music, making a to-do list, offering weather updates, to making purchases, Alexa can do them all. Every now and then, Amazon is enhancing Alexa with new artificial intelligence models and algorithms that cater to real-world applications. The tech behemoth recently announced accessibility to the technology behind Alexa’s voice assistant system to enable businesses to build their own automated versions in other software and devices.

Known as ‘Alexa Custom Assistant,’ this comprehensive new solution lets device makers and service providers create intelligent assistants tailored to their brand personality and customer needs. Automaker Fiat Chrysler Automobiles has agreed to be the first customer to build its own voice assistant. It has been reported that Fiat has already begun the planning process for the development of an intelligent assistant for integration in select vehicle models.  Meanwhile, at CES 2021, Amazon had already revealed future plans of highly customized versions of Alexa for high-end cars, even the Lamborghini.

The ‘Alexa Custom Assistant’ is open for any company that shares interest to have a digital voice assistant for more control over the software experience. Verge mentions that, this will allow companies to create their own wake words and custom voices and capabilities Amazon says will “co-exist” with Alexa as it’s designed to work today. This provides Amazon the added benefit of having its software built directly into cars for the auto market. Further, for car manufacturers, “Alexa Custom Assistant” will ease employing voice activations as well as technologies like augmented reality and gesture controls, to enhance natural and safe interactions with vehicle controls and infotainment systems.

According to the Amazon blog post, building an intelligent assistant can be a complicated, time-consuming, and costly process. Besides, factoring in the accelerating rate of innovation and change, voice assistants are always improving and getting smarter, requiring substantial ongoing investments. It adds that the ‘Alexa Custom Assistant’ aims to offset this challenge by allowing companies to leverage Alexa’s world-class technology stack to create their own intelligent assistant without the investment, long development cycles, and resources to build it from scratch and maintain over time. Apart from building Alexa wake words, companies can develop their own unique voices for the assistants with help from Alexa’s voice science experts, who will guide them throughout the recording process and develop the voice using advanced machine learning algorithms.

The Alexa Custom Assistant has launched on 15 January, for countries like: U.S., Canada, U.K., Austria, France, Germany, Ireland, Italy, Spain, Japan, India, Australia, New Zealand, Mexico, and Brazil.