Almost All Social Media Platforms are Becoming New Versions of Tiktok. But Why?
Social media platforms are becoming mini versions of Tiktok, making users insanely bored!
The controversy surrounding Elon Musk’s Twitter Inc. purchase has eclipsed practically everything else that has happened in the social media industry in the last two months, including signs that the industry’s biggest players are trying to imitate an increasingly powerful competitor: TikTok. TikTok, which is owned by Beijing-based Byte Dance Ltd., has garnered over 1 billion active users thanks to a captivating stream of short videos chosen by AI algorithms, resulting in what Mark Zuckerberg has described as an “unprecedented” competitor. Despite regulatory obstacles in both the United States and China, TikTok usage has increased, with children spending an average of 80 minutes per day on the app. It’s no wonder that the platform behemoths are experimenting with ways to recreate it.
Meta Platforms Inc., which is owned by Facebook, has been feverishly attempting to keep up with these new versions of Tiktok and has finally launched the ‘Reels’ feature. You can’t go anywhere on Instagram or Facebook without running into Reels. You’re practically having it shoved down your throat. Highlight on Snapchat, YouTube Shorts, and many vertical feed variations are also available in several apps. Twitter, too. Currently, the Twitter app now shows a brand new Discovery feed, which looks like a TikTok feed of video-only messages. TikTok is also moving in the same direction, extending video lengths from 3 minutes, 5 minutes, to finally 10 minutes. Instagram, a large platform as it is, is gradually evolving into a vertical stream of video and static posts. As a result, social media and apps are often Tiktokified.
TikTok will almost certainly continue to expand the video size. In Asia, their equivalent app contains quarter-hour or more in various varieties. However, monetizing short-form videos is problematic from a practical standpoint (for example, you can’t show an advertisement in front of every short video). However, many YouTube creators are recognizing that Shorts is a good format for guiding people into their channels with longer-form content, which is a huge advantage over TikTok.
All social media platforms compete for people’s attention, and long-form video takes up more of it. Shorter versions allow people to consume content at a faster rate, allowing them to do more things, see more things, and watch more things. Creating larger pieces of video content involves more time, work, and expertise, and necessitates more extensive editing. This may need the use of a desktop laptop for specific applications. Quick video, on the other hand, can be done by almost anyone.
When it comes to ease of creation, reach, and general appeal, TikTok is obviously the leader of the bunch. Meta, which is owned by Facebook, is no longer an innovator and struggles to capture the zeitgeist. They appear to find it simpler to detect what has occurred, then quickly jump on it, employing their engineering prowess and money to crank out their own version of it, and this formula appears to have worked rather well. For years, Facebook’s feed has been primarily focused on engagement. Their feed is dominated by your friends, family, and the people you follow. The content material alone pushes the TikTok feed. So whether you’re verified or have one million followers isn’t as important to the TikTok algorithm. It’s a lot more about how people interact with content, what they’re watching, and what they like. That’s why TikTok has produced so many bizarre, out-of-nowhere viral superstars that you won’t find on the other sites.
Mark Zuckerberg reinforced this idea in Meta’s earnings release a few weeks ago, saying that you’ll start to see more content in your Facebook feed from people you might not be following. Facebook will inject new stuff into your stream depending on what they think you’ll like. Pay far more attention to AI suggestions than to what your friends have shared. That’s a positive thing because it forces people to step outside of their filter bubbles and find things they might not have discovered otherwise. It also changes how news providers, influencers, and social media businesses should think about the platform.
A big half is the sophistication of their AI instruments. They’re extra correct now and it is smart to make use of this form of know-how. The opposite half is that there have been ongoing issues from all quarters that we could also be too siloed in the best way that we view content material online and work together with individuals. That we’re not open to different viewpoints. That doesn’t imply persons are out of the blue going to have this open, heat, fuzzy feeling of understanding how totally different individuals dwell and work together in a mature manner online. We all know that doesn’t occur.
It’s as much a human-nature issue as it is a technological or coverage issue. On WhatsApp, for example, when people manually convey hazardous data to others, misinformation is a major disadvantage. The video appears to be more difficult for computer systems to assess for hate speech and conspiracy theories than text. Textual content is a lot easier to understand. Tone and context are also factors in video. The human mind can comprehend so many subtleties and nuances that computer systems and current AI programs cannot.
Twitter stream, doesn’t feel particularly Twitter-like, and it’s clearly designed to highlight posts with movies. It would most likely follow the best fleet route. Elon Musk will devote more time and attention to developing [subscription service] Twitter Blue, as well as free expression and content material moderation on the network.