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  /  Artificial Intelligence   /  AI is Now Killing Cookie Pop-Ups but Companies Will Find New Ways to Track You

AI is Now Killing Cookie Pop-Ups but Companies Will Find New Ways to Track You

AI will help us with what we face every day! Pop-up windows and popups for cookie consent.

AI has the ability to do tasks that are usually done by humans because they require ultra-intelligence and discernment. The EU may have brought freedom, peace, and wealth to millions of people, but all those benefits have been nullified by one horrendous drawback: cookie pop-ups. AI will help us with this problem that we face every day: pop-up cookies or popups for cookie consent. Nowadays an increasing number of sites have been using pop-ups to let people know that they use cookies and offering them a chance to stop the sale of their personal information.


Introducing the CookieEnforcer

AI can now kill those annoying cookie pop-ups, as efficiently as ML helps to see into a volcano’s depths! An algorithm that screens for child neglect raises concerns, and more. Cookies are small text files that websites store on your computer to identify you uniquely. Websites issue several “first-party” cookies to support their features and functions. And the third-party cookies collect your data on behalf of a site other than the one you’re visiting.

Named CookieEnforcer, the system was created by researchers from Google and the University of Wisconsin-Madison. It was announced to automate the clicking through of options in these online authorization forms to disable all non-essential cookies on a website. The system was created to stop cookies from manipulating people into making website-friendly choices that put their privacy at risk. As a result, the resulting software can save netizens from having to manually reject cookies presented by a website.
The system first detects the dreaded warnings by scanning the rendering pattern of their HTML elements. CookieEnforcer then analyses the patterns and predicts which actions will disable all unnecessary cookies. Finally, the machine-learning model selects the chosen settings. Unfortunately, the tool isn’t yet available to the public, but the team plans to launch it as a simple browser extension.